I love ice cream.
I love it so much.
I don’t own a freezer (Don’t look at me like that, we eat fresh foods so we don’t need one) and the only thing I really miss (other than ice in my summer drinks) is ice cream. It is a rare treat which makes me appreciate it even more. That said, I am on first name terms with the lady in the ice cream shop at the beach (she lets me know when new flavours have landed) so perhaps it’s not as rare as I’d like to think.
I really do love ice cream.
I love it even more when it’s free.
Ben & Jerry’s had their first Free Cone Day in 1978 and have been giving away free scoops of ice cream on that day every year since. Aside from this being a brilliant PR example, it is also a perfect case of good old-fashioned niceness. Who else does that?
Their brand, their philosophy, their FLAVOURS (holy moly their flavours….) it all adds up to LOVING ice cream.
Here we are enjoying #FreeConeDay (peanut butter for me and mint for F….if you’re wondering!)
Do you love ice cream as much as I do? (I doubt it!) What’s your favourite flavour?